A first version that works, and an offer people understand.
Most early products don't struggle for lack of features. They struggle because the main journey doesn't work from start to finish, or customers can't tell what the product is for.
Common problems
A first version with many screens and no complete journey.
Scope copied from a competitor's feature list.
An offer you can't explain in one sentence.
A first step that costs time, not money
Write one sentence: who it's for, what it fixes, and what happens next. Test it on five potential customers before redesigning anything.
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