Insights
Practical articles from ENYEMAKA on running and growing a business.
Busy Comments, Quiet Sales: What to Measure After the Likes
A funny video can collect hundreds of reactions while a plain post about your meeting package brings two real enquiries. Here’s how hospitality businesses can tell attention from buying interest, and report on both honestly.
Before You Commission Anything, Decide What Should Change
Nobody wants a website, a dashboard or a campaign for its own sake. They want more enquiries, faster decisions or steadier cash. Here’s how to define the outcome before you brief anyone, and how to tell when a brief isn’t ready yet.