Writing and Content
Words that explain your offer clearly enough that customers stop asking the same questions.
Typically for
Teams whose customers keep asking the same questions.
Common problems this solves
- Offers people don't understand.
- Proposals that clients go quiet on.
- Service pages full of jargon.
Blog Article (up to 1,000 words)
A professionally written, brief-aligned article up to 1,000 words for publication on a business blog, LinkedIn, or content platform. Includes research appropriate to the topic, a clear structure with introduction and conclusion, and editorial review before delivery. Written to the client's specified tone and audience. Delivered as a formatted document ready for publication.
Optional add-ons (3)
- Keyword Research — Identification of the specific search terms your target audience uses when looking for your content or service. Delivered as a prioritised list of 10–20 recommended keywords with search intent notes and placement guidance. Commissioned before writing begins to inform the content strategy.Adds 2–3 business days to the base service.
- SEO Optimisation — Application of search engine optimisation principles directly to a piece of content. Includes optimal heading hierarchy, keyword placement within the body, readability improvements for search indexing, and internal linking recommendations. Applied to the content itself — not a separate document. Must be commissioned alongside a writing service.Adds 1 business day to the base service.
- Meta Tagging — A professionally written meta title (under 60 characters) and meta description (under 160 characters) for a single page or article. These appear in Google search results and directly influence click-through rate. Written with keyword inclusion and conversion intent.Delivered same day as final draft.
Includes research, writing, and editorial review.
Long-form Article (1,000–2,500 words)
An in-depth, thoroughly researched article between 1,000 and 2,500 words. Suited for thought leadership content, detailed industry analysis, educational guides, or cornerstone content pieces. Includes research, structured argument, internal heading organisation, and full editorial review. Delivered as a formatted document ready for publication.
Optional add-ons (3)
- Keyword Research — Identification of the specific search terms your target audience uses when looking for your content or service. Delivered as a prioritised list of 10–20 recommended keywords with search intent notes and placement guidance. Commissioned before writing begins to inform the content strategy.Adds 2–3 business days to the base service.
- SEO Optimisation — Application of search engine optimisation principles directly to a piece of content. Includes optimal heading hierarchy, keyword placement within the body, readability improvements for search indexing, and internal linking recommendations. Applied to the content itself — not a separate document. Must be commissioned alongside a writing service.Adds 1 business day to the base service.
- Meta Tagging — A professionally written meta title (under 60 characters) and meta description (under 160 characters) for a single page or article. These appear in Google search results and directly influence click-through rate. Written with keyword inclusion and conversion intent.Delivered same day as final draft.
Research-intensive topics sit at the upper end.
Website Copy (per page)
Persuasive, conversion-focused written content for a single web page. Each page is treated as a standalone brief with its own audience, purpose, and call to action. Includes headline, supporting paragraphs, feature or benefit statements, and a closing call to action. Written to drive a specific visitor behaviour — enquiry, purchase, or contact. Delivered per page as formatted copy ready for handover to a web developer.
Optional add-ons (3)
- Keyword Research — Identification of the specific search terms your target audience uses when looking for your content or service. Delivered as a prioritised list of 10–20 recommended keywords with search intent notes and placement guidance. Commissioned before writing begins to inform the content strategy.Adds 2–3 business days to the base service.
- SEO Optimisation — Application of search engine optimisation principles directly to a piece of content. Includes optimal heading hierarchy, keyword placement within the body, readability improvements for search indexing, and internal linking recommendations. Applied to the content itself — not a separate document. Must be commissioned alongside a writing service.Adds 1 business day to the base service.
- Meta Tagging — A professionally written meta title (under 60 characters) and meta description (under 160 characters) for a single page or article. These appear in Google search results and directly influence click-through rate. Written with keyword inclusion and conversion intent.Delivered same day as final draft.
Multi-page commissions can run in parallel; full 5-page copy delivered in 12–18 business days with a comprehensive brief.
Email Copy (single email)
A professionally written marketing or transactional email. Includes subject line, preview text, body copy, and call to action. Written with conversion intent — to open, to read, and to act. Suited for promotional campaigns, follow-up sequences, client nurture emails, and re-engagement campaigns. Delivered as formatted copy with subject line options.
Optional add-ons (3)
- Keyword Research — Identification of the specific search terms your target audience uses when looking for your content or service. Delivered as a prioritised list of 10–20 recommended keywords with search intent notes and placement guidance. Commissioned before writing begins to inform the content strategy.Adds 2–3 business days to the base service.
- SEO Optimisation — Application of search engine optimisation principles directly to a piece of content. Includes optimal heading hierarchy, keyword placement within the body, readability improvements for search indexing, and internal linking recommendations. Applied to the content itself — not a separate document. Must be commissioned alongside a writing service.Adds 1 business day to the base service.
- Meta Tagging — A professionally written meta title (under 60 characters) and meta description (under 160 characters) for a single page or article. These appear in Google search results and directly influence click-through rate. Written with keyword inclusion and conversion intent.Delivered same day as final draft.
Subject line, preview text, body, and CTA.
Business Report / Proposal
A professionally researched and written formal business document up to 3,000 words. Covers executive summary, findings or case, supporting analysis, and recommendations or ask. Used for investor communications, bank submissions, government applications, partnership proposals, and internal strategic documents. Delivered as a formatted, print-ready document.
Optional add-ons (3)
- Keyword Research — Identification of the specific search terms your target audience uses when looking for your content or service. Delivered as a prioritised list of 10–20 recommended keywords with search intent notes and placement guidance. Commissioned before writing begins to inform the content strategy.Adds 2–3 business days to the base service.
- SEO Optimisation — Application of search engine optimisation principles directly to a piece of content. Includes optimal heading hierarchy, keyword placement within the body, readability improvements for search indexing, and internal linking recommendations. Applied to the content itself — not a separate document. Must be commissioned alongside a writing service.Adds 1 business day to the base service.
- Meta Tagging — A professionally written meta title (under 60 characters) and meta description (under 160 characters) for a single page or article. These appear in Google search results and directly influence click-through rate. Written with keyword inclusion and conversion intent.Delivered same day as final draft.
Investor-grade documents with financial projections sit at the upper end.
What every project includes
- A named manager responsible for delivery
- Scope agreed in writing before any work starts
- Work checked against the agreed scope before you see it
- The revision rounds listed for the service
- Files, logins and instructions handed over at the end
What we'll need from you
- One person who gives the final yes
- The information or content we agree on, by the dates we agree
- Replies to our questions within the agreed time, so the work doesn't wait
Usually not included unless agreed
- Translation
- Design and layout
- Research beyond what's agreed
If you need any of these, tell us and we'll include it in the written scope.
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Submit a request and we'll scope, assign, and manage the engagement.
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